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From Start Up to Public

Carvana was... an experience of a lifetime and a challenging one at that! Much of my skills I learned at Carvana, on the job. Collaboration, UX learning, process experimentation and communication were all things I learned at my 5 years here. It was amazing to be part of a small team and then see it grow to over 700 employees.


Process was incredibly important to communicate the design to the executive leadership team and to incorporate the engineers as decisions were made. Experimenting with several options with wireframes at the beginning stages of a project was incredibly important. This sampling of work shows the process.

Search Page

The online car buying experience was always a challenge. At the time, it was daunting for a vehicle consumer to trust a website to their purchase. We helped to change that with clean, friendly design. The Search page is an integral part of that experience. It needed to function as the car lot without the car salesman but with all of the knowledge they bring. The search page needs to aid the customer in finding the car of their dreams, then the Vehicle Detail Page needs to show off the details enough to allow the customer to comfortably make a confident decision with their purchase. Then the experience continues through the payment process, almost as smooth as buying a t-shirt online. We took a complicated process and distilled it down to a clean online experience.

Mobile Search - Vehicle Details - Payment Calculator
Mobile flow experience options
Mobile High Fidelity Flow
Search Page Filter
Search Page Filters - All the way down to the trim with cost signifier

Vehicle Detail Page

Vehicle Detail Page

Home Page

Print & Marketing

Trade-In Animation
Banner Ads Concept


Honored to be a part of this startup from a team of 9 to a publicly traded company! I didn't create the logo for this one, but I created the brand identity, UX/UI design, print and web content.

Release Date:
January 2013

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